Commercial partnerships
Put the partner inside the action.
SmashGroup builds collaborations around actions a user can join, complete, book, buy or redeem. That makes the experience useful to the community and measurable for the partner.
Who we work with
Five partner routes. Clear deliverables.
Brands & sponsors
Fund challenges, tournaments, prize drops and community campaigns tied to a defined user action—not passive banner inventory.
Typical output
Participation, follows, entries, completions and redemptions
Retailers & product partners
Connect product feeds and offers to the sport, species, method, training goal or destination that creates the need.
Typical output
Qualified clicks, tracked referrals, orders and subscriptions
Clubs, gyms & venues
Publish availability, organise games and challenges, activate members and build repeat local participation.
Typical output
Bookings, event entries, attendance and recurring groups
Guides, coaches & creators
Sell services, share expertise, grow followers and earn from tracked product referrals inside the relevant community.
Typical output
Service bookings, audience growth and referral revenue
Data & technology partners
Strengthen payments, identity, maps, weather, verification, fulfilment and AI through reliable product integrations.
Typical output
Defined API scope, service levels and user-facing utility
No vanity-only campaign.
The format, user disclosure and outcome are defined before launch.
How a collaboration moves
From proposal to measurable launch.
Choose the product and audience
Padel players, fitness challengers or anglers—then narrow the market, level and use case.
Define the useful action
Join, complete, book, follow, compare, buy or redeem. Every collaboration needs a measurable verb.
Build and launch the format
Configure the challenge, offer, integration or service flow with clear rules and user disclosure.
Report what happened
Track the agreed participation and commercial outcomes, then improve the next activation.
Start with a concrete proposal
Tell us the product, market, audience and action.
We will route it to the relevant Smash product and define whether the next step is a campaign, commerce setup, service listing or technical integration.